AI Product Film — 2024
Vanta.
A fully generative product film for a device that didn't exist yet — built from CAD and a fine-tuned model, indistinguishable from a shoot.
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Vanta shipped a product film before the product shipped. With only CAD and a moodboard, we built a model that could render the device in motion, in any light, on demand.
The brief
Launch a film for hardware that was still pre-production — no unit to shoot, no time to wait for one.
What we did
- Turned CAD and references into a trained, controllable model of the device.
- Art-directed lighting and motion as if we were on a stage.
- Generated the hero film and a kit of angles for PR and retail.
Outcome
A launch-ready film weeks ahead of first units — and a reusable model the team keeps generating from as the product evolves.