Journal — Notes from the studio
Journal.
May 12, 2026 Camera to code: why we run both Most studios pick a side — film or AI. We think the interesting work happens when the same team owns the whole pipeline, from the set to the shipped model. ↗ Apr 3, 2026 Fine-tuning a brand: what it actually takes A practical look at turning a brand's footage into a model that stays on-brand — the prep, the pitfalls, and why ownership matters. ↗ Feb 18, 2026 Shot by humans, scaled by AI Our one-line worldview, unpacked. Why the human part isn't a marketing line — it's the thing that makes the AI part any good. ↗